Spotlight on Ed O’Brien: Competitive Directions

Submitted by Anonymous on Tue, 2010-01-12 14:24

Competitive Directions principal Ed O’Brien says: “We offer a wide range of products and services in marketing, market research, and market and competitive intelligence.  Our marketing services focus on comprehensive research, writing, and delivery of marketing and product content for firms that need to better articulate the value propositions of their products or services in their website messaging, product features and benefits material, slick sheets, and brochures.       
            “As to competitive intelligence, we service a wide variety of markets, including technology and enterprise software, banking and financial services, manufacturing, automotive, and transportation.  We strive to share with our customers the proven strategies and knowledge gained from almost 20 years of experience conducting competitive and market research.  
            “Examples of our deliverables include competitive intelligence bulletins and reports, market requirements reviews, SWOT (Strengths, Weaknesses, Opportunities, and Threats) analyses, and market research and training to support sales kits and go-to-market strategies.   
            “We take pride in developing material that meets the specific needs of  organizations, and we strive to build strong partnerships with our clients.  We will do all in our power to meet—and hopefully exceed—expectations.”  Contact Ed O’Brien at (508) 881-2402.

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